The branding for Steven Parks Realtor features a distinctive SP monogram that creatively utilizes negative space, with the "P" carved out of the "S." The objective was to design a logo versatile enough to market luxury homes while remaining approachable for lower-end markets. The primary color, red, ensures the logo stands out in marketing and on property listing flyers. Steven Parks aimed to differentiate himself and his business in a highly competitive market by investing in a unique and memorable brand identity.
