Diamond Drip Prerolls
Brand Identity and Packaging Development
Brand Identity and Packaging Development
Diamond Drip began as a passion project for David, one of the owners behind Jayden’s Juice. He had developed the product concept—a cannabis preroll dipped in rosin and coated with crushed cannabis diamonds—and selected the name. He asked me to bring the brand and packaging to life.
The intended audience was experienced cannabis consumers, ages 21–35, interested in exploring a new product. The brief called for an expressive identity built around animated hands forming a diamond shape and a pronounced dripping motif.
My Role
I developed the visual identity, color system, and packaging artwork. I also sourced the tubes and packaging manufacturer, coordinated print specifications and color reproduction, and placed the production order.
Beyond the graphics, I designed and 3D-printed a prototype insert intended to hold the product securely inside its tube.
Developing the Identity
The hand-drawn symbol translated the diamond concept into a recognizable gesture. Bold, outlined lettering and exaggerated drips gave the identity an energetic character, connecting the name to the product’s rosin coating.
I developed a primary stacked logo, a horizontal configuration for the narrow label format, and a standalone hand symbol. These variations allowed the identity to adapt to different spaces while retaining its defining elements.
Building the Color System
I developed a proposed palette informed by jewelry presentation and colored diamonds. Turquoise established the initial product’s identity, with yellow, black, red, purple, and pink providing distinct directions for future variants.
The proposed system assigned turquoise and yellow to hybrid products, black and red to sativa products, and purple and pink to indica products. Printed category information supported the color distinctions, keeping the product range connected without relying on color alone.
Packaging Materials and Print Execution
I sourced a clear tube with a child-resistant closure. Its rounded end supported the idea of presenting the product in a small display case, allowing the diamond-coated surface to remain visible.
For the label, I selected a diamond-pattern holographic substrate. Rather than exposing the reflective material across the entire design, I specified a white-ink underprint to mask selected areas beneath the digitally printed graphics.
Knockouts in the logo lettering and California cannabis warning symbol revealed the holographic base. This selective treatment connected the material to the product name while keeping the surrounding information visually controlled.
The label’s die-cut drip edge extended the identity into the physical packaging. Its small size and extensive product information made space a constraint. I refined the layout through multiple arrangements to accommodate the required content while preserving the distinctive silhouette.
Considering the Product Experience
The product’s exterior coating made movement inside the tube a concern. I designed and 3D-printed a prototype insert intended to support the preroll, limit movement, and make removal easier.
This extended the project beyond surface graphics into consideration of how the product would be held, displayed, and handled by the customer.
Production and Final Presentation
The turquoise hybrid version was produced as the initial test product. The additional color variants were developed as a proposed expansion, contingent on the test product’s performance.
I prepared the production files and coordinated with the manufacturer on materials, printing methods, and accurate color reproduction. The client was particularly pleased with the attention given to the design details and customer experience.
All product images shown in this portfolio are digital mockups. The presentation includes both the produced test design and proposed future variants.