Whitney’s Best, an elderberry syrup brand, was founded in 2019 by a nurse named Whitney to create a natural immunity remedy for her children. As the product quickly gained popularity, Whitney and her husband, Justin, decided to enhance the brand identity and packaging to expand their market presence and create more nutritional supplements.
The refreshed branding features deep purple with pops of gold foil and an elderberry branch with buzzing bees as the primary design element. The slogan "BEE Your Best" was coined, using a bee graphic for "BEE." This updated badge logo and packaging made the products more marketable, eventually landing them on Whole Foods shelves. The emblem logo seamlessly integrates into all branding and marketing materials.
