From 2008 to 2014, comprehensive marketing materials were crafted for X-Fest, an annual music festival in downtown Modesto, California, and a one-off event (2009) on Fremont Street in Las Vegas. The deliverables included posters, banners, flyers, VIP badges, tickets, custom drinkware, social media content, and web ads. Each year featured a unique design, generating significant hype and anticipation. X-Fest showcased 50 bands across 8 stages over 8 hours, blending rock, hip hop, and funk.
