Whiskey Jack's, a new Country Western Bar & Grill set to open in Modesto in 2025, needed a brand identity that reflected its rustic, authentic ambiance. The bar features exposed brick walls, wooden beams, and a dance floor, creating the perfect backdrop for a modern Western experience.
The task was to develop a logo that embodies the spirit of the country western lifestyle while delivering a timeless and sophisticated look. The logo had to feel right at home in a space celebrating the rugged charm of the Old West.
Concept Inspiration:
The design drew inspiration from traditional country elements, including the ornate flourishes of cowboy belt buckles, the textures of cracked saddle leather, and the warmth of a rich brown color palette. These details helped evoke the authenticity of the Western aesthetic.
Brand Mark Development:
The capital "W" is the core of the logo, seamlessly incorporating the "W&J" initials into a cohesive mark. The "W" was framed within a badge shaped like a western belt buckle, lending the logo a sense of rugged elegance and craftsmanship.
