For the Smash That Burgers & More brand identity, the vision was clear: loud colors, animated mascots, comic book style, and bold graffiti-like aesthetics. I created a cohesive brand that features custom graffiti-esque lettering for the main wordmark and a drippy smash burger with a comic-style "POW" element. The vibrant yellow, black strokes, and white highlights set against a blue starburst background ensure the logo pops. Additionally, the mascot "Smash," inspired by the owner's love for sneakers, adds a playful touch. The design elements are versatile, working seamlessly across packaging, menus, flyers, business cards, and merchandise.
