Sideline Pub & Grill, a Modesto staple from the late 90s and early 2000s, is reopening its doors after a 20-year hiatus. The former owner sought to honor the restaurant’s legacy by refreshing its original logo while maintaining its nostalgic appeal.
Objective
The aim was to modernize the logo while preserving the recognizable elements that once made Sideline Pub & Grill a beloved community hub. This included retaining the original green and yellow color palette and several key design aesthetics. Additionally, the owner wanted to introduce a mascot to emphasize the restaurant’s identity and highlight its famed oysters.
