Salt Water Vape is a rechargeable, disposable hemp-derived CBD vape pen available in multiple flavors, with an expanded line offering THC cannabis vape pens. The brand aims to enhance various lifestyles, from active and athletic to relaxing by the beach, by lifting the mind, body, and spirit with unmatched purity and flavor
The logo captures the essence of beach living and California’s relaxed lifestyle within an emblem design. The structured logo features a relaxed font that adds a loose, laid-back feel. The color palette uses a soothing blue to represent the ocean and a vibrant orange for sunshine, creating a balanced and appealing brand identity.
Packaging design maintains a cohesive look across flavors, using muted beachy colors and hand-drawn images to distinguish each flavor. A wavy line design element adds texture and symbolizes ocean waves.
Social media content and advertisements feature youthful adults hanging at the beach, aerial ocean views, sunsets, surfing, and product shots in the sand, reinforcing the brand's vibrant and relaxed image.