Tasked with expanding the brand identity for Jayden's Journey after a logo revamp, the design drew inspiration from the exterior signage and mural by graffiti artist Fasm. Enhancements included refining the primary logo, adding a box for consistency with the sign, and creating secondary logos and horizontal variations. The mural pattern was vectorized for use across various branded materials. Additionally, a graphic symbol of the owner and his son was developed to highlight their story, and the slogan "Healing + Hope, Not Pot & Dope" was created to reflect the brand's mission. These assets were implemented on packaging, bags, billboards, the website, social media, business cards, letterhead, stationery, employee badges, and other marketing materials, resulting in a cohesive and impactful brand presence.
