David Duke Jr., a professional basketball player for the Brooklyn Nets, commissioned a brand identity mark that could serve as a versatile representation of his personal brand. The logo was envisioned for use across various platforms, including merchandise, youth basketball programs, and charity events.
Objective
The primary goal was to create a monogram-style logo that subtly incorporated Duke’s initials (DDJ) along with his jersey number 6. The design needed to be modern, clever, and on par with the logos of other professional athletes, emphasizing a sleek aesthetic without overtly appearing as a traditional monogram.
The primary goal was to create a monogram-style logo that subtly incorporated Duke’s initials (DDJ) along with his jersey number 6. The design needed to be modern, clever, and on par with the logos of other professional athletes, emphasizing a sleek aesthetic without overtly appearing as a traditional monogram.
Concept Development
The initial phase focused on exploring creative ways to merge the DDJ initials with the number 6. Several sketches and digital concepts were crafted to find an ideal balance where the letters and number would seamlessly integrate.
Refinement
Emphasis was placed on minimalism and clever negative space to ensure the design felt fresh and versatile. Each iteration focused on subtle details that would reveal the monogram’s components upon closer inspection.
Emphasis was placed on minimalism and clever negative space to ensure the design felt fresh and versatile. Each iteration focused on subtle details that would reveal the monogram’s components upon closer inspection.
Color Palette
A neutral color palette was selected to ensure the logo’s adaptability across different media and team affiliations, maintaining a professional and timeless appeal.
A neutral color palette was selected to ensure the logo’s adaptability across different media and team affiliations, maintaining a professional and timeless appeal.
Final Deliverables
The final logo is a dynamic and functional brand mark, achieving the modern, sophisticated style David Duke Jr. desired. It serves as a unique identifier that captures his personal and professional ethos, ready for applications ranging from apparel to digital platforms.
The final logo is a dynamic and functional brand mark, achieving the modern, sophisticated style David Duke Jr. desired. It serves as a unique identifier that captures his personal and professional ethos, ready for applications ranging from apparel to digital platforms.
